1- Art Sphere Brand Creation

Graphic Design | Web Design | Editorial Design

Project Overview

Art Sphere is a brand that I have created from the bottom up. It all started with and idea, then a color pallet, a logo, a moodboard and slowly Art Sphere was born. I wanted to create a brand that sells eco-friendly and affordable art prints of my paintings and throughout this project I put my web/graphic design, marketing and prototyping skills together.

Section 1- Brand Identity

Graphic Design

Workflow

Sept 2022

In order to achieve this look I used the Adobe programs Photoshop and Illustrator which I am very familiar with. I have over 4 years of experience in using the Adobe programs for design.

As far as graphic design goes, I have been doing it for 3 years and worked on numerous projects for brands, volunteering associations and entrepreneurs. I have experience in logo design, illustration, layout, color, marketing, writing and prototyping.

Section 2- Brand Site

Web Design

1. home page

Here are some example sketches for the site header.

2. our products page

3. about page

4. blog page

Site Link

Workflow

oct 2022- nov 2022

I used Webflow to create the site, make it function properly and optimize it in order to have a smooth desktop- tablet- phone transition. My goal was to present the brand in an airy, elegant way and because I don't know how to code yet, I used this tool to be able to focus only on the visuals.
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Section 3 - Brand Magazine

Editorial Design

Here are some example sketches for the first pages.

Workflow

nov 2022

Editorial design is another topic that I am very passionate about. For the product magazine I used Adobe InDesign where I put my design, layout and composition skills together to tie in the brand.