About - Petra Florina

Hey there!

I'm Petra

I am a multimedia artist. I’ve always been interested in art and been involved in the art world. Since I was very young I have been drawn to it and felt like this is what I needed to pursue further.

My experience

2018- now

Graphic Design

Web Design

Prototyping

Illustrating

Photography

Linocut

Painting

Editorial Design

Traditional field

I had my painting showcased in 4 art exhibitions and one linocutting catalogue.
My art journey started with painting, until I have developed strong oil painting technique, knowing the medium very well. I use traditional art as a way to express myself and the world. I have always said that I want my art to be like taro cards: personal for everyone, based on their principles, past traumas and beliefs. I never wanted to impose a certain meaning for my art because everyone feels and understands things differently. There is no greater joy than knowing that my art makes people feel something. Hence why the motto of my brand ArtSphere is „Designed to make you feel".
As far as subject matter goes, I usually focus on social issues and social justice. Basically topics such as body image\ social standards, femininity, climate change, trauma, mental health, spirituality etc. Because aside from wanting to make people FEEL I also want to make them THINK.

I have worked with various customers not only in the traditional art field, doing commissions but also in design. As far as working with brands goes, I have experience in rebranding and also in building brand identities from scratch.
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Thanks to this I have developed an eye not only for design but also for marketing strategies, catering specific niches, working for specific target audiences and doing competitor research.

When it comes to design I have a more technical, strategic and calculated approach, in contrast to my traditional art workflow. In design I like to be as straightforward as possible to ensure that the message that has to be conveyed is clear and does not leave room for interpretation.
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Digital field

In this field I am entirely self taught. I have accumulated digital skills and design experience from various projects.